Greeting Cards are a versatile and popular category of products designed to convey emotions and messages on special occasions or just to brighten up someone's day. They typically consist of a folded piece of paper or cardstock with a printed or hand-written message and an envelope, although digital versions are also becoming more common.
Within the Greeting Card category, there are many subcategories based on the occasion, theme, style, and format of the cards. Some common occasions include birthdays, weddings, anniversaries, holidays, graduations, thank yous, sympathies, and congratulations. Popular themes range from cute animals and flowers to humor and pop culture references. Styles can vary from classic and elegant to modern and edgy, depending on the target audience and brand identity. Formats can include traditional folded cards, flat cards, pop-up cards, boxed sets, and e-cards.